I’m a London-raised Creative Director, writer, and occasional DJ, with 15 years in social marketing around film, TV, music and culture. I create campaigns and direct pieces with talent, helping streamers, shows, and films sound like themselves and find their people.

I love loud ideas delivered softly: bold concepts with a point of view, crafted with care, kindness, and humor, especially for queer audiences and pop culture fans.

I’ve led campaigns for Netflix, Apple TV, BBC, and Sony. I’m currently Creative Director at Jellyfish in LA/NY— we recently snagged a Cannes Lions for our work on Severance, which was nice.

TL;DR: I make entertainment marketing that doesn’t feel like marketing.